Social networking isn't
rocket science

People are predisposed to socially network for their own advancement and integration into society. It’s not just a youth thing, it’s a people thing. In both your personal and business life, stronger people interaction adds more value.

Backnetwork is an online social networking tool designed specifically for events. It is a service which helps delegates and attendees interact, providing an online meeting place and connecting like minded people who share interests and passions within that industry-sector. It also allows you as the organiser to measure the event’s effectiveness, providing valuable information for event and sponsorship marketing.

"It was a fantastic resource for everyone. Congrats on building a really memorable site for a great event."

Conor O'Neil, Argoton

Business social networking

Backnetwork helps facilitate one of the really important but sometimes overlooked aspects of going to a conference - connecting like minded people who share interests, passions or needs. Central to Backnetwork are the user profiles which allow individuals to create bi-directional relationship links. From these links the system maps the network relationships of any individual.

Within Backnetwork you can search for other users by ‘Degrees of Separation’ or shortest relationship paths. This type of search is based on the "Six degrees of separation" hypothesis, that anyone on Earth can be connected to any other person on the planet through a chain of acquaintances with no more than five intermediaries.

A ‘Relationship Cloud’ on each delegate’s profile page demonstrates who they know, and the nature of their relationship. This is an effective tool for creating networking opportunities via a mutual acquaintance and helps delegates meet contacts they have always wanted to get to know. Event attendees can create sub-events, inviting fellow delegates to formal business or informal social meetings. This works particularly well for international conferences where there is more pre and off-event time to be organised while away from your home country.

What is the commercial model?

It is very simple. We charge you the cost price of setting up your Backnetwork site as part of a licensed service, including hosting and support for 1 year.

Any customisations for your specific industry focus/ niche are costed separately.

Backnetwork sites:

Main features:

  • Event reviews
  • Networking
  • Relationship links
  • Sub-events
  • Microformats

"I have really enjoyed being part of this backnetwork - the sense of community it has created is fantastic..."

Ross Bruniges, Web officer, London South Bank University

Create a real community around your next event