The Benefits

You increase the event footprint, creating quantifiable buzz and extended engagement with your brand before and after the normal time bound event.

Sponsorship opportunites – clear space on the Backnetwork site for sponsor logo/ message.

You provide a value add to your event attendees which is often overlooked - connecting like-minded people who share interests or have a need to network in a structured, accessible and measurable way.

Tap into feedback from delegates immediately and measure the networking value of the conference - a powerful marketing hook for future events.

Information gathering

Backnetwork brings an end to delegates having to search hundreds of individual websites and blogs to gather information about speakers and fellow attendees at a show. Instead, Backnetwork centralises all this information in one place by hunting the Internet for blog and website entries on the event and posting them on the site.

By giving delegates ownership of the site’s content instead of using it to push marketing messages, we find that they start to do the conference marketing themselves.

Backnetwork also provides you with both qualitative and quantitative data.

Industry sector tailoring

The Backnetwork service has a core set of features and functionality as detailed in the Feature Summary at the end of this document. We know however that each industry sector, sub-sector and niche will have a particular driver for the networking that takes place at an event.

Technical conferences rotate around real-time chat, comment and review. Pharmaceutical conferences share research outputs and seek partnerships and collaborative relationships. We tailor the information sharing element of your Backnetwork site to your requirements to maximise the value of the service.

• Event reviews
• Networking
• Relationship links
• Sub-events
• Microformats

• Chat forum
• Photos
• Collation
• Geo-coding
• Blogging

Create a real community around your next event

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